The sun goes up. The sun goes down. This solar event is almost as reliable as TV rate hikes. So, here is some not so shocking news: DirecTV, owned by AT&T raised prices in January. If you subscribe to their Chinese Direct Plus packages, you will not be affected. We have not idea why this is the case. Perhaps we should all brush up on our Mandarin.
At the start of 2020, DirecTV video service packages bumped up their monthly rates by between $1 (Basic Choice) and $8 (Premier). Other packages that are now more expensive include: Mas Latino, Optimo Mas and Preferred Choice, all going up by $3; Select, Select Classic, Select Choice, Entertainment and Entertainment Classic, went up by $4; Choice, Total Choice, Total Choice Unlimited, Mas Ultra and Familiar Ultra, all went up by $5; and Choice Xtra Classic, Preferred Xtra, Xtra and Ultimate, all went up by $7.
In addition, certain regional sports network service tiers will see monthly increases between $1.50 and $2. Minimum service, Family and ChineseDirect Plus packages won’t see their monthly rates increase.
While regular price increases are common for most pay TV providers, not all are facing such accelerated subscriber losses as AT&T. The company lost approximately 1.16 million premium video subscribers (DirecTV and U-verse) and lost another 195,000 AT&T TV subscribers for a total of about 1.358 million during the quarter. The losses were dramatically higher than the 297,000 total net subscribers lost in the year ago quarter.
As DirecTV subscriber numbers decline, the customers who stay on will see drastically increased prices when their promo periods are up.
Thanks to the team at Fierce Video for first publishing this article.